Barrie: The Time is Now

by | Oct 22, 2019 | News

Co-Owner and President, Steve Loftus of Innovative Automation is proud to call Barrie home. As one of the fastest-growing business and manufacturing hubs in Ontario, Steve Loftus says, “The City of Barrie really puts out an effort to support growth. I’ve had great success putting up a new building because they’ve been more than helpful.”

Innovative Automation which manufactures custom robotics has more than doubled its revenue and its workforce over the last three years which signaled the move toward a new facility. Now, situated in a 62,500 square foot workplace, Innovative Automation is able to offer further opportunities within the community.

One prominent and mutually beneficial partnership has been with Barrie’s Georgian College campus which gives Innovative Automation first pick at talented graduates from the engineering program and provides students with valuable industry experience through co-op placements.

According to Steve, the driving force behind his businesses’ success is its location. Barrie’s population is expected to grow by 70,000 over the next 15 years and has already grown 560 percent in the last 40 years. With a median age of 37, Barrie has become a hotspot for young, educated entrepreneurs who enjoy big-city convenience along with a scenic landscape, recreational activities, and family-focus – all with minimal commute times.

At Innovative Automation, the company culture that many young workers are looking for comes easy. In fact, in 2018, Innovative Automation won an award for the most employee-recommended businesses across Canada for its focus on employee health, well-being and company culture.

To read more about Barrie’s development and Steve Loftus, visit Industry and Business.

Taming Dashboard Dragons at Epicor Insights 2025

Our very own Trudy Pogue and Michael Bayley took the stage in Las Vegas to lead a customer-driven session titled “Taming the Dashboard Dragons of Application Studio.” Drawing from real-world experience with our ERP system, they shared the obstacles they faced, the...

Innovative Automation Launches RoboClip™

 BARRIE, ON, May 1, 2025 /PRNewswire/ - Following the success of RoboTape™ — the industry's most advanced robotic tape installation system and a strategic collaboration with 3M™ — a global leader in commercial bonding solutions. Innovative Automation Inc. is proud to...

Returning to Automate 2025

We’re excited to announce that Innovative Automation will be back on the show floor at Automate 2025, taking place May 12–15 in Detroit, Michigan. As a long-time attendee and exhibitor, we recognize just how valuable this event is — not only for us, but for the entire...

The Benefits of Autonomous Mobile Robots (AMRs)

The Future of Automation: Exploring the Benefits of AMR Technology In the constantly evolving landscape of technology and automation, AMRs (Autonomous Mobile Robots) have emerged as a huge game-changer. These intelligent, self-navigating machines are revolutionizing...

Medical Device Assembly and Automation

Medical device manufacturing is a critical industry that produces a wide range of products, including diagnostic equipment, prosthetics, surgical instruments, and implantable devices. These devices play a significant role in improving patient outcomes and the quality...

RoboTape At FoamExpo Adhesives & Bonding Expo

This week you’ll find Innovative Automation at FoamExpo Connect | Adhesives & Bonding Expo Connect 2020. We’ll be introducing RoboTape, our patent-pending automatic tape system for feeding and installing adhesive-backed tapes, to the foam and adhesives industry....

What Lies ahead for the automotive industry?

Automotive industry trends for 2021 and beyond can pave the way to an optimistic future for the industry in Canada, but a strategic combination of resilience and collaboration must be utilized to get there.   As quickly as you found yourself conducting team...

3M and Innovative Automation Collaboration Announced

Press Release 3M and Innovative Automation collaborate to help customers automate key bonding applications with Robotic Tape System Solution automates tape applications to improve quality, enhance productivity and reduce labor reliance. St. Paul, Minn. – (April 26,...

How Electric Vehicles are Driving Automotive Interior Trends

Without the restriction of a cumbersome internal combustion engine or fuel tank, electric vehicles have begun a new trend in automotive interiors. Of course, there needs to be space for the batteries and electric motor in EV’s, but many EV auto manufacturers are...

Automating Industrial Tape Application Processes

Historically, applying adhesive tape has had to be a manual process due to the difficulty of feeding and managing continuous level-wound spools. As more tape is designed into products it is going to be crucial to design a cost-effective installation method.Most tape...